PUT YOUR COMPANY IN THE SPOTLIGHT
Sponsoring a mall amenity or event will have an immediate and long-lasting impact on your business. Your company will enjoy heightened visibility, brand recall and retention as well as the recognition of being a community partner.
OPTIONS THAT FIT YOU
Opportunities abound. Put your company's name, logo, service or product in front of millions of customers each year. The opportunity for your company to partner with a CBL mall may include an association with a children's play area, guest services, food court, center court, strollers, entrances and so much more. Our representatives will tailor a mall marketing plan to achieve your objectives and compliment your budget.
THE CUSTOMERS YOU WANT
Whether you're targeting families, teens, women, children, adults or seniors – CBL malls deliver. As one of the top four owners of retail shopping centers in North America, CBL malls are strategically positioned to dominate the middle markets they serve.
BENEFITS YOU WILL APPRECIATE
To be the preeminent brand, you can't be like everyone else. For your company to build brand momentum, you must first be willing to think out of the box, be willing to do "it" differently and go where few have gone before. Being able to interact with your customer through on-mall intercept surveys, sampling and direct sales may seem too good to be true, but it isn't. For CBL portfolio wide marketing opportunities, please contact Jim Ward, Director of Corporate Sponsorship and Branding, at 423.510.2533 or by e-mail: Jim_Ward@cblproperties.com.
OUR SPONSORS/PARTNERS:
 | The Lakes Mall is proud to have Coca-Cola as a sponsor. Coca-Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. Coca-Cola's corporate headquarters are in Atlanta, with local operations in over 200 countries around the world. |
 MERCY HEALTH PARTNERS
OFFICIAL PLAY AREA SPONSOR Mercy Health Partners is a proud sponsor of the play area,
now named "The Mercy Health Partners Playland". The new name represents a child-focused partnership between The Lakes Mall and Mercy Health Partners and their commitment to the health and safety of our community's children.
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Muskegon Community College, with its on-going initiative to acknowledge strong education programs, are the proud sponsors of The Lakes Mall’s A-Team program, which rewards area students for their academic achievement.
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 OMNI FITNESS CLUB
OFFICIAL MILE MARKER SPONSOR Now those who walk the mall can track every 1/10th of a mile inside the mall with new floor graphics provided by Omni Fitness Club. Plus Omni Fitness Club will be holding special fitness events at The Lakes Mall throughout the year. Event information will be posted on the mall's website and available at the Customer Service Center.
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Quality Landscaping & Excavation Managment, Inc. is the
sponsor of our Family Restrooms. The Family Restrooms are
located near the food court. These restrooms are perfect for
people with special needs as well as families.
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 SUMMIT LAWNCARE & SNOWPLOWING, INC.
OFFICIAL STROLLER SPONSOR
Summit Lawncare & Snowplowing, Inc. is the official sponsor
of our stollers. Strollers are available for rent from our Customer
Service Center. Stroller rental prices vary depending on the type of stroller.
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For Sponsorship and Advertising Opportunities please contact Regional Sponsorship Director, Judy Craighead at 608-244-1387.
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